Our own line · Build A Gym
We Ran Out Of Equipment
So we started making our own. BUILT Strength is commercial equipment we build because we could not buy enough of it — 11-gauge steel, a lifetime frame warranty, and a price that is not paying for someone else's badge.
Step 01 · Steel
11-Gauge, Laser Cut
Heavy tube stock, cut to spec, with thicker sections where the load actually goes. This is the number people compare first, and it is the one we do not compromise on.
Step 02 · Weld
Jigged, Welded, Checked
Frames go into fixtures so every unit comes out square. We warranty the frame for life, so this is where the time goes — a bad weld is the one failure you cannot service your way out of.
Step 03 · Finish
Coated, Padded, Assembled
Blasted, powder coated and cured, then upholstered in high-density foam and assembled with commercial hardware. Every machine is inspected again by our team in Texas before it ships.
Where it came from
We Ran Out Of Equipment
BUILT did not start as a brand exercise. We were remanufacturing everything we could get our hands on, and the business kept growing past what we could supply.
Functional trainers and dumbbell sets were the worst of it. So we stopped waiting on the market and started making our own — designed around six years of knowing exactly where commercial machines fail, because we had been rebuilding them.
We needed more functional trainers and dumbbell sets, and we just couldn't produce the amount of equipment that we needed to. That's where BUILT came from.
The question everyone asks
How Does It Stack Up?
Against the brands you already know, using their own published warranty terms. We sell all three, so we have no reason to be precious about it.
Competitor figures are their own published commercial warranty terms, current as of 2026. Note the labor row — Precor and Matrix both cover three years to our one. We list it because you would find out anyway. We are a dealer for all three, and if one of theirs is the right machine for your floor we will tell you and sell you that instead.
The range
Three Series
Frame color, upholstery and laser-cut logos are available across all three. Fully custom runs 12–14 weeks.
OG Series
Plate loaded · the daily driverSexy, reliable and affordable. This is the plate-loaded equipment that carries a floor day in and day out — no stacks and no cables to service, so it is also the cheapest thing you will own to keep running.
Fractal Series
Premium selectorizedOur signature line. Premium quilted leather seats and weight stacks heavy enough that the strongest person on your floor still runs out of pins before they run out of plates.
Infinite Series
Powerlifting & bodybuildingA sharper look and a more aggressive stance, without giving up the aesthetic. Built for powerlifting and bodybuilding-centric gyms — the floors where the equipment is part of why people train there.
Out the door
Trucks Leave Every Week
BUILT is not a catalog line waiting on a purchase order. Most of the range is in stock and on a truck to a new gym floor within days.
Coverage
Backed Like Anything Else We Sell
BUILT carries the same coverage as any new machine on our floor. The difference is that we made it, so the parts come from us and the tech who shows up works for us.
The welds we spend the time on are the part we stand behind forever.
From the date of delivery. Not a parts-only warranty that leaves you paying a tech.
Mechanical and electrical coverage, added before the equipment ships.
Register within 30 days of delivery to activate coverage.
BUILT Top Sellers
BUILT Strength ‘OG’ Series Belt Squat (New)
BUILT Strength Fractal Series Leg Extension / Leg Curl (New)
BUILT Strength ‘OG’ Series Bilateral Bent Row (New)
BUILT Strength Zaia All In One Gym System (New)
General
Yes. Every unit is engineered for continuous use in gyms, athletic facilities and training centers — 11-gauge frames, commercial hardware and high-density upholstery. It is on paying commercial floors right now, not just in garages.
It competes with them on steel, motion and finish, at a lower price because you are not paying for the badge. On the frame we go further than any of them — lifetime, where Hammer Strength, Precor and Matrix all publish ten years. On labor they go further than us, three years to our one. The comparison table on this page lays out both. We are a dealer for all three, so if one of theirs is the better machine for your floor we will say so.
One year parts and labor plus a lifetime frame warranty, the same as any new machine we sell. Parts come from us and the tech works for us. BAG Care+ adds a second year if you want it.
Both. It is rugged enough for 24/7 commercial use in gyms, schools and performance centers, and the ZAIA racks are sized for a garage. Most of the range clears an eight-foot ceiling.
Product Quality & Design
- Heavy-duty 11-gauge steel frames
- Precision-engineered biomechanics for joint-friendly movement
- High-density upholstery and powder-coated finishes
- Serviced by our own techs, with parts from us
In Shandong, China, at a facility we work with directly and have filmed end to end. Every machine is then finished, inspected and supported by our team in Texas.
Commercial-grade steel, industrial hardware and high-density foam upholstery. Frames are powder coated, and upholstery comes in multiple textures and colors.
Yes. Every unit is engineered to withstand continuous use in gyms, athletic facilities and training centers, to the same specifications you would expect from equipment in professional sports facilities.
Ordering & Customization
Most of the range is in stock and ships right away. Some items run two to four weeks, occasionally six to eight. A fully custom order — your color, pads and logo — is 12 to 14 weeks.
Yes. Frame and upholstery colors are fully customizable, with a wide range of finishes to match your facility or personal style.
Yes. We can add logos to upholstery or laser-cut designs into weight stacks and frames for gyms, schools and teams.
Yes, on volume orders for commercial facilities, schools and athletic organizations. Call us to talk to a sales rep.
Delivery & Installation
Nationwide delivery. Check the shipping calculator on the product page or in cart for the options on your order.
Yes. Choose Inside Delivery & Assembly and our team delivers, places and assembles the equipment in your space so it is ready to use. The price shows in the shipping calculator and at checkout.
Most of the range clears eight feet, and multi-stations need nine. Send us the room before you order and we will confirm the clearance.
30-Day Returns & Exchanges. You have 30 days from delivery — not from the order date — to return your equipment or exchange it for a different size, color or configuration.
Return shipping is the customer's responsibility and a 15% restocking fee applies to preference returns. Warranty and damage claims carry no restocking fee. Full terms are in our Returns, Exchange & Refund Policy.
Pricing & Financing
Yes, for both individuals and businesses. You can check out using Shop Pay and choose Pay Using Installments, or apply for financing on larger orders through our financing page.