{"product_id":"built-strength-standing-lateral-raise-new","title":"BUILT Strength Standing Lateral Raise (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Standing Lateral Raise isolates the medial deltoids through a \u003cstrong\u003eguided standing lateral raise that mimics the natural dumbbell movement\u003c\/strong\u003e while adding the consistency and resistance control of a selectorized machine. The standing position engages core stabilizers alongside the shoulder abduction movement — the same functional recruitment pattern as free-weight lateral raises, with the guidance of a commercial machine to keep the motion path correct and the resistance consistent throughout.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eErgonomic pads and a guided motion path keep the shoulder joint correctly aligned through the full abduction arc. Unilateral or bilateral work is supported for single-shoulder isolation or standard bilateral development. \u003cstrong\u003eAt 496 lb in a compact 40\" × 30\" footprint\u003c\/strong\u003e, this machine delivers dedicated shoulder width training without claiming significant floor space. Contact us for full weight stack specifications. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\u003cspan class=\"bs-muscle-tag\"\u003eMedial Deltoids\u003c\/span\u003e\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eAnterior Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eTrapezius\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eSupraspinatus\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eCore Stabilizers\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"4\" x2=\"12\" y1=\"20\" x1=\"12\"\u003e\u003c\/line\u003e\u003cline y2=\"7\" x2=\"19\" y1=\"7\" x1=\"5\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eStanding Position — Natural Dumbbell Motion\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe standing position mimics the natural dumbbell lateral raise arc — the same functional recruitment pattern, with a guided motion path that keeps the abduction movement consistent and the resistance controlled through the full range of motion.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 2l8 4v6c0 5-4 9-8 10-4-1-8-5-8-10V6l8-4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eErgonomic Pads \u0026amp; Guided Motion Path\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eErgonomic pads and a guided motion path keep the shoulder joint correctly aligned through the abduction arc — maintaining medial deltoid loading without the shoulder impingement risk that poor lateral raise form creates under heavier loads.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"12\" x2=\"21\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"9\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"9\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"15\" y1=\"12\" x1=\"21\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"15\" y1=\"12\" x1=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eUnilateral \u0026amp; Bilateral Training\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eTrain both shoulders simultaneously for bilateral shoulder width development or one side at a time for unilateral medial deltoid isolation — addressing left-right strength imbalances from the same selectorized station.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"18\" width=\"18\" y=\"3\" x=\"3\"\u003e\u003c\/rect\u003e\u003cline y2=\"9\" x2=\"21\" y1=\"9\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"9\" x2=\"9\" y1=\"21\" x1=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eCompact Commercial Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA 40\" × 30\" footprint and 496 lb commercial-grade construction deliver a dedicated shoulder isolation station in a space-efficient layout suitable for both commercial gym floors and home training environments.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e40\" × 30\" × 61\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e496 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eSelectorized\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eContact us for stack specifications\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eBUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDesign\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eStanding · Guided Arc · Ergonomic Pads\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eStanding position · Natural raise arc · Ergonomic pads · Unilateral \u0026amp; bilateral · Compact 40\" × 30\" footprint\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Standing Lateral Raise Machine | New\n\nMeta description (max 160 chars):\nNew BUILT Strength Standing Lateral Raise. Guided standing motion mimics dumbbell raise, selectorized resistance, unilateral or bilateral, 496 lb compact commercial frame.\n\nTags (comma separated):\nstanding lateral raise machine, selectorized lateral raise, shoulder abduction machine, BUILT Strength, medial deltoid machine, standing shoulder machine, guided lateral raise, commercial shoulder machine, new gym equipment, unilateral lateral raise, shoulder width machine, compact lateral raise\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":47564037882096,"sku":"HM024","price":2495.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/built-strength-standing-lateral-raise-new__media-01-white-2048_8300edb6-356f-449b-b8ee-91c53414eddd.png?v=1787188436","url":"https:\/\/ctxhomegyms.com\/es\/products\/built-strength-standing-lateral-raise-new","provider":"CTX Home Gyms","version":"1.0","type":"link"}