{"product_id":"built-strength-infinite-series-shoulder-press-new","title":"BUILT Strength Infinite Series Shoulder Press (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Infinite Series Shoulder Press pairs \u003cstrong\u003eplate-loaded resistance with fixed guide rods\u003c\/strong\u003e — delivering the loading flexibility of a free-weight press with the consistent, repeatable bar path of a guided machine. Every rep tracks the same arc, keeping the shoulder joint safe under heavy loads while letting you push closer to true failure than a barbell alone allows.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eAdjustable seat height and backrest angle dial in the exact starting position for any body type, while \u003cstrong\u003econtoured grips supporting both neutral and pronated hand positions\u003c\/strong\u003e let you shift emphasis between the anterior deltoid and upper chest without changing machines. Bilateral movement keeps both sides working in sync for balanced, symmetrical shoulder development across every set.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eAnterior Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eMedial Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTriceps\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eUpper Chest\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eTrapezius\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eSerratus Anterior\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"4\" x2=\"12\" y1=\"20\" x1=\"12\"\u003e\u003c\/line\u003e\u003cline y2=\"4\" x2=\"12\" y1=\"10\" x1=\"6\"\u003e\u003c\/line\u003e\u003cline y2=\"4\" x2=\"12\" y1=\"10\" x1=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eFixed Guide Rod Bar Path\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eDual guide rods lock the bar into a precise, repeatable pressing arc — removing lateral drift and joint stress so you can load heavy with confidence and push closer to failure on every set.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"21\" x2=\"12\" y1=\"3\" x1=\"12\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"19\" y1=\"21\" x1=\"5\"\u003e\u003c\/line\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"10\" y=\"6\" x=\"7\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"8\" y=\"11\" x=\"8\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.25\" height=\"2.5\" width=\"6\" y=\"16\" x=\"9\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePlate-Loaded Resistance\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eOlympic plate compatibility gives you an unrestricted loading range — no stack ceiling, incremental progression from technique work to max-effort sets using plates already in your gym.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"8\" width=\"14\" y=\"11\" x=\"5\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline y2=\"21\" x2=\"8\" y1=\"19\" x1=\"8\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"16\" y1=\"19\" x1=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAdjustable Seat \u0026amp; Backrest\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eSeat height and backrest angle adjust independently — positioning every user at the correct starting height and back angle for safe shoulder alignment and full range of motion.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"6\" x2=\"20\" y1=\"6\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"12\" x2=\"20\" y1=\"12\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"20\" y1=\"18\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"6\" cx=\"8\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"12\" cx=\"16\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"18\" cx=\"10\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eDual Grip Positions\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eContoured handles accommodate both neutral and pronated grip — shifting emphasis between the anterior deltoid and upper chest within the same pressing movement, without changing attachments.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"18\" width=\"18\" y=\"3\" x=\"3\"\u003e\u003c\/rect\u003e\u003cline y2=\"9\" x2=\"21\" y1=\"9\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"9\" x2=\"9\" y1=\"21\" x1=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eHeavy-Duty Commercial Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eCommercial-grade steel construction rated for daily high-frequency use — stable, rigid, and built to handle years of progressive overloading in professional and home training environments.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e70\" × 56\" × 69\"\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e1778 × 1422 × 1753 mm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e313 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e142 kg\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003ePlate-Loaded\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOlympic standard sleeve\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eInfinite Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eAdjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eSeat Height \u0026amp; Backrest Angle\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eNeutral \u0026amp; pronated grip positions · Bilateral movement\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Shoulder Press | Plate Loaded Machine\n\nMeta description (max 155 chars):\nPlate-loaded shoulder press with guided bar path, adjustable seat, and dual grip positions. Commercial-grade bilateral shoulder training for any body type.\n\nTags (comma separated):\nshoulder press machine, plate loaded shoulder press, guided bar path, overhead press machine, anterior deltoid machine, commercial gym equipment, BUILT Strength, Infinite Series, bilateral shoulder press, adjustable shoulder press, home gym, bodybuilding shoulder machine\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":49483509203184,"sku":"FL343","price":1995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/1_bb5807b9-b93e-4973-bdea-a1e58ab24c47.png?v=1778697800","url":"https:\/\/ctxhomegyms.com\/es\/products\/built-strength-infinite-series-shoulder-press-new","provider":"CTX Home Gyms","version":"1.0","type":"link"}