{"product_id":"built-strength-infinite-series-iso-lateral-horizontal-chest-press-new","title":"BUILT Strength Infinite Series Iso-Lateral Horizontal Chest Press (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Infinite Series Iso-Lateral Horizontal Chest Press replicates bench press positioning with \u003cstrong\u003ea 5-degree angled seat that mirrors flat bench mechanics\u003c\/strong\u003e — same body angle, same power transfer, but with independent iso-lateral arms that move through both converging and diverging patterns a barbell physically cannot. The result is a more complete chest stimulus, better bilateral balance, and a pressing motion that carries over directly to athletic performance.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eEach arm moves independently through its own arc — \u003cstrong\u003eeliminating dominant-side compensation and building symmetrical pressing strength\u003c\/strong\u003e rep by rep. Starting resistance of 18 lb per arm keeps the movement accessible for technique and warm-up work, while a 5 × 45 lb max per arm delivers a 225 lb ceiling for athletes pushing serious horizontal pressing loads. Four integrated weight horns keep plates on the machine and the floor clear throughout the session.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Major — Sternal\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Major — Clavicular\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTriceps\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 0;\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eAnterior Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eSerratus Anterior\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"5\" y=\"11\" width=\"14\" height=\"8\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline x1=\"8\" y1=\"19\" x2=\"8\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"16\" y1=\"19\" x2=\"16\" y2=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e5-Degree Angled Bench-Style Seat\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA subtle 5-degree seat angle replicates flat bench body positioning — giving athletes the familiar power transfer and shoulder alignment of a bench press with the added control of a guided machine.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 12c-2-2.5-4-4-6-4a4 4 0 0 0 0 8c2 0 4-1.5 6-4z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 12c2 2.5 4 4 6 4a4 4 0 0 0 0-8c-2 0-4 1.5-6 4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eConverging \u0026amp; Diverging Arm Movement\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eIndependent arms move through both converging and diverging patterns — a dynamic range of motion a fixed barbell cannot replicate, delivering fuller pec activation and a more complete pressing stimulus per set.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"20\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"14\" y2=\"12\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"20\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"10\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"8\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eIso-Lateral Independent Arms\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eEach arm loads and presses independently — preventing the dominant side from carrying the weaker, correcting left-to-right strength imbalances, and allowing unilateral work without adjusting the machine.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"12\" y1=\"3\" x2=\"12\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"21\" x2=\"19\" y2=\"21\"\u003e\u003c\/line\u003e\u003crect x=\"7\" y=\"6\" width=\"10\" height=\"3\" rx=\"1.5\"\u003e\u003c\/rect\u003e\u003crect x=\"8\" y=\"11\" width=\"8\" height=\"3\" rx=\"1.5\"\u003e\u003c\/rect\u003e\u003crect x=\"9\" y=\"16\" width=\"6\" height=\"2.5\" rx=\"1.25\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePlate-Loaded — 18 lb to 225 lb Per Arm\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eStarting resistance of 18 lb per arm supports warm-up and technique work. Max capacity of 5 × 45 lb plates per arm reaches 225 lb per side for athletes programming heavy horizontal pressing volume.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"21\" x2=\"19\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"7\" y1=\"8\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"17\" y1=\"8\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e4 Integrated Weight Horns\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eOn-machine plate storage keeps the surrounding floor clear and plates within reach — load and strip between sets without leaving the station or searching across the gym floor.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e60\" × 69\" × 57\"\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e1524 × 1753 × 1448 mm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e240 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e109 kg\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003ePlate-Loaded\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e18 lb starting · 5 × 45 lb max per arm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eInfinite Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eStorage \u0026amp; Positioning\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e4 Weight Horns · 5° Angled Seat\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eIntegrated plate storage · Converging \u0026amp; diverging arm movement · Bench-style body position\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Horizontal Chest Press | Iso-Lateral\n\nMeta description (max 155 chars):\nPlate-loaded iso-lateral horizontal chest press with converging arms, 5-degree bench seat, and 18–225 lb range per arm. Commercial flat press machine for serious chest training.\n\nTags (comma separated):\niso-lateral horizontal chest press, plate loaded chest press, flat chest press machine, bench press machine, converging arm press, BUILT Strength, Infinite Series, independent arm chest press, commercial chest machine, bilateral chest training, sport specific pressing, home gym chest machine\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Ember Fusion (4-6 Weeks)","offer_id":48978876563696,"sku":"HM1832","price":1995.0,"currency_code":"USD","in_stock":true},{"title":"Stealth (10-12 weeks)","offer_id":48978876596464,"sku":"HM1832-B","price":2245.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/Untitleddesign_21_a3ee2a32-b891-4986-b165-404659029a48.png?v=1771112159","url":"https:\/\/ctxhomegyms.com\/es\/products\/built-strength-infinite-series-iso-lateral-horizontal-chest-press-new","provider":"CTX Home Gyms","version":"1.0","type":"link"}